LEITMOTIF is a free community for music lovers, specialized in connecting different people with similar interests and sharing them digitally. Leitmotif consists of a member area similar to a social media network, a discussion forum and a marketplace for buying and selling used music items. The community was implemented as both a desktop and mobile application.
The following was needed: A complete brand design for all areas including an UI style guide, the screen design for a responsive website to convey information and generate members, and a basic kit for digital and analog marketing tools that could be distributed via social media and print advertising.
A LEITMOTIF is a recurring characteristic motif of symbolic importance in the field of music, so music symbols run all over the website: The eye-catching, modern logo finishes with an F-hole found in stringed instruments, all icons use a music theme, and the imagery targets music enthusiasts.
The site should have a clean and timeless design that doesn't distract from the community focus and picks up the style of the app. Only accents and buttons in an eye-catching orange break the cool color scheme: These underline and emphasize all occurring community terms.
To create attention for the still unknown brand, the marketing assets were designed in eye-catching colors with a direct address to the potential new members. Nevertheless, these assets fit the general style of LEITMOTIF to create a recognition value when the user visits the website.
