LiveEasy is a housing agency that focuses on the concept of uncomplicated temporary living. The target groups are both business travelers, who need a furnished apartment quickly for their stay, and their potential landlords, who can outsource the entire rental process with LiveEasy.
The overall main task was the redesign of the existing website, which should run smoothly on all devices, the resulting creation of a short UI style guide including a color scheme and typography, the screen layout for the home page, the landing page for interested landlords and an apartment listing overview.
The briefing included the following characteristics, which were to be implemented in the redesign: professional, simple, modern, clear, yet inviting and cozy.
In addition to the existing main color navy blue, colors were to be chosen that would emphasize the professional handling of the rental. Since the main intention of the website should be to provide information and establish contact, no unnecessary elements should distract from this. Therefore, the focus was put on a readable typography, bold headlines, eye-catching CTA buttons, and bright, positive images.
In addition to the existing main color navy blue, colors were to be chosen that would emphasize the professional handling of the rental. Since the main intention of the website should be to provide information and establish contact, no unnecessary elements should distract from this. Therefore, the focus was put on a readable typography, bold headlines, eye-catching CTA buttons, and bright, positive images.
